“There we saw that the rabid international fan base of these social media moguls drove more audience and sales than traditional legacy professional athletic events,” Cazers said.įans attending the event in person will have to wear a mask when not actively eating or drinking, according to Hard Rock International. The pool started at $30,000 and has since doubled.Įxecutive producer Paul Cazers said in a March news release that every model he’d seen was tracking these fights to make up the largest PPV event in history.Ĭazers helped put together the first social media PPV event that pitted YouTubers Logan Paul and KSI against each other in the ring in 2018. Influencer boxing events have varied greatly in their professionalism. Twenty-five percent of the cash will go to charity, Cybertino said. Ben Jamieson 20:41 08/09/22 Fighters going unpaid, viewership numbers twenty times less than expected, and the company going into complete financial meltdown and filing for bankruptcythe first Social Gloves event didn’t set a strong precedent. Each PPV livestream purchase comes with an exclusive Social Gloves: Battle of the Platforms non-fungible token.Ĭybertino, the event’s NFT (non-fungible token) partner, created a prize pool for fans to enter to win by voting for their favorite influencer using their gift NFT. ET and is available to stream by pay-per-view, which costs $49.99. Social Gloves: Battle of the Platforms starts at 7 p.m.

and Logan Paul box for eight rounds in exhibition pay-per-view fight

(AP Photo/Lynne Sladky) Lynne Sladky/APįloyd Mayweather Jr. Floyd Mayweather, right, throws a punch at Logan Paul, left, during an exhibition boxing match at Hard Rock Stadium, Sunday, June 6, 2021, in Miami Gardens, Fla.

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